Media Mentions

PELE acquires TUSI stationery, Oct 2025.

PELE has a sibling! It is with such pride that we announce that PELE has acquired TUSI stationery Ltd.

TUSI is a bilingual stationery brand that represents culture and pride and fits all our values here at PELE - It is the perfect addition.

TUSI stationery was created by the amazing Geneva and Douglas of TUHI stationery, 5 years ago and we are so grateful to take over the reigns and grow TUSI to it's full potential. Fa'afetai lava Geneva and Douglas for allowing this special acquisition to happen.

PELE wins Excellence in Retail at the Inaugural Pacific Business Trust Awards, Oct 2025.

To be 'seen' means everything! To be acknowledged amongst all the beautiful Polynesian talent leaves us speechless. PELE is more than a playmat or a Minky, it is about embracing culture and for that to be recognised means so much to us.

We want to thank every single one of you who have supported us on our journey and a special mention to Pacific Business Trust who continue to shine the light on our Pacific businesses - this award is for you!

https://pmn.co.nz/read/business/pacific-entrepreneurs-celebrated-at-business-awards-for-innovation-and-resilience

PELE arrives at Westfield Manukau 

PELE makes waves as the first Pasifika baby business in Westfiield 'Manukau. This ones for our people!!

Polytreneur 🙌🏾

https://pmn.co.nz/read/business/polytreneur-breaks-into-mainstream-with-pasifika-babywear

https://www.rnz.co.nz/news/ldr/535559/polytreneur-breaks-into-mainstream-with-pasifika-babywear

https://www.1news.co.nz/2024/12/04/polytreneur-breaks-into-mainstream-with-pasifika-babywear/

 

PELE gives back to NICU unit at Middlemore. 

Giving back is a vital part of who we are and we are blessed to give back to the hospital where all our children and grandchildren were born 🤎

 

PELE is announced as a FINALIST for The 2degrees Business Awards

PELE has been announced as a finalist in 2 categories Best Emerging Business & People's Choice. 

 

Middlemore Hospital & PELE April 2024

A blessing to be in a position to give back to those who do so much for our Mama's & pele's. PELE had the privilege of being asked to gift some images of our products for the maternity and birthing ward at Middlemore Hospital, Auckland. The hospital where me and my husband, our kids and our grandkids were born makes this moment so much sweeter. 

  

 CoconetTV

WOMEN OF THE ISLANDS - NOELEEN TUALA — thecoconet.tv - The world’s largest hub of Pacific Island content.uu

Woman's Day Magazine

Noeleen Tuala on building PELE baby and reconnecting with her culture | Woman's Day (nowtolove.co.nz)

NZ Herald

South Auckland mum of five reveals ‘defining moment’ that inspired her to start her own business - NZ Herald

Tagata Pasifika

South Auckland mother realises dream of becoming a business owner - TP+ (tpplus.co.nz)

Ministry for Pacific Peoples

Ministry for Pacific Peoples — “Polytraneur” showcases Pacific heritage in products (mpp.govt.nz)

Konei

Meet Noeleen Tuala, founder of PELE BABY. – Konei.nz

 Pacific Days - PMN

Pasifika Business Talanoa - Noeleen Tuala owner of PELE Babies - Pacific Media Network - Omny.fm

My Truth Movement

The Talanoa Panels - My Truth Movement

Radio Samoa

Tamaoaiga Ola – Radio Samoa

The Polynesian Effect

The Polynesian Effect - Noeleen Tuala

Brown Boss Baddies

Brown Boss Baddies (youtube.com)

 

Behind the brand: Our journey