Our Why - The PELE Way 🥥

Each of our playmats carries the name of one of our beloved children—our grandchildren and youngest son. They are our motivation, our why. We pour love, time, and care into every stitch because we design what we would proudly use for our own babies.

Quality You Can Trust

Our velvet and quilted playmats, Minky blankets, knits and wraps reflect our highest standards. We launched PELE because we wanted products we would personally choose for our own aiga (family). You deserve no less.

Behind the Brand — Noeleen’s Journey

Who we are
We’re a home-based, Pasifika-owned brand in South Auckland, combining Samoan and Tongan heritage with practical parenting wisdom.

How PELE began

As a mum and nana of five, I couldn’t find Pasifika-designed baby items that felt authentic or well-made. So I made them and named each after our grandchildren. 

“When I first gathered the fabric and felt the stitches of the first playmat, I felt the warmth of home and pride in our designs. I knew other mamas needed that too.”

Why Culture Matters
Babies surrounded by their language, art and stories, from Day One—grow stronger in identity. Each design threads our heritage into daily life.

This Is Just the Beginning

PELE began as a dream, and with your support, we’re bringing it to life - one high-quality, culturally-inspired baby essential at a time. From our home to yours, thank you for being part of this journey.

Fa'afetai tele lava. Malo 'aupito.
Noeleen & the PELE family

Explore the PELE collection here